What is Digital Marketing?
Digital Marketing is an incredibly powerful way to grow a business and to drive revenue.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.
How To promote Business Online?
If you’re new to digital marketing it can also be quite overwhelming. There are so many different marketing channels where you can promote your business; there are so many different tactics and strategies.
And what I want you to do in this article is get everybody on this below image and give you a high level overview of how to grow a business with digital marketing really demystify it for you and give you that 30000 foot view.
There are mainly two steps involved in the every digital marketing process that’s (1). Define your target audience and (2). Attract target audience.
Define Your Target Audience
So the first thing you need to know about digital marketing is that its a process, and first step in this process is to define a target audience.
The marketing channels like face book and YouTube are so big so noisy, you need to be really clear about who you are going after.
Not only their age and gender and maybe where they live, but also what are the problems that they have?, How is your solution going to be better or different than the competition?
And also what difference is that solution going to make to their lives in terms of how those your life going to be better.
You need to be able to paint a really clear picture to them of that. And that so important to be clear of right from the start because that’s what you are going to be using in your marketing messages, videos and posts to really capture their attention.
So that’s the first step so important to do as an exercise before you even jump in to the different marketing channels.
Attract Target Audience
Now the next step in this process is to track that target audience with free content and ads and you really want to go on to the platform that your target audience are already using.
And that could be the search engine like google, Bing, social media platforms like Facebook, Twitter, Instagram, linked in or YouTube whatever.
How To Attract target audience?
It’s simple you can attract them with free content. Well, these 3 types of content that you can really make.
1. ‘How To” type educational content (Like How to do Email Marketing)
It could be How to type article that you post and to appear on Google. It could be educational style videos for example if there is an e-commerce store that I know that’s selling printer accessories like cartridges. And we create videos like How to remove cartridge, How to refill or replace cartridge etc.
Anybody Who searches for that finds our videos and they maybe buy our products which is cartridge or toner powder from our website.
2. And second type is “Story Telling”.
It is the best free content that you can make is really more a kind of brand storytelling may be customer success stories, testimonials that type of things.
Entertainment is the final type of content that you can make for free to track your target audience. You can see this lot on YouTube, people building up an audience with entertainment type stuff and then sending them back to their main website.
You see a lot on say Instagram where influencers build up an audience kind of entertaining content and sell affiliate products or promoted for the products.
Did you got it? Okay!
You may wander that you can also attract your target audience not only with free content but also with Ads and from all of major platforms like Google, FaceBook, Twitter, YouTube have an Ad platform built in. Here is the list;
Google => Google Ads
Facebook = > Facebook ads
YouTube = > Youtube Ads
Twitter => Twitter ads
Linkedin => Linkedin Ads etc etc.
Once you’ve attracted your target audience using your digital marketing skills the next step is to really make sales and you want to drive that audience back from those platforms to your website or your offline store.
Now many businesses will have an intermediary step between these two steps and that could be to build up an email list and re-targeting.
Wait do you have website? Do you know how to create a website?
Don’t worry, I suggest you to read this step by step guide on ” How to Start a Blog“, by that you can start promoting your brand on all major platforms.
No matter whether you have physical location or not, your blog will help you grow your audience/clients all over world.
Buildup an email List
If you want to win the trust of the customer first, before asking for a sale or may be don’t have product yet and you just want to build up an audience. We can really just drive them to sign up your email list.
You can also use re-targeting tool too, which really get people who came to your website and left, re-target them back on, let’s say from google, Facebook, YouTube etc bring them back to your website.
Now the final step in the process is really to measure and optimize, and you can do this for free with Google Analytics. And really this is just to make the whole process better and better.
So if you know that a lot of people are coming to your site from Google and they’re buying stuffs, well you can see that in Google Analytics and then you can put more free content or ads on Google to really drive more sales.
But it’s so important that you’re measuring what you’re doing because that’s the only way that you know what’s working so that you can do more of it.
So I hope that this was helpful in demystifying digital marketing and this is hopefully clarified things for you if you’re an absolute beginner.
I’m going to be into all of above steps more deeper, I’m going to share lot more details in the next articles.
But I do want you to keep this in mind if you start to get overwhelmed and bit confused just come back to this article, have a glance on above info-graphic.
It’s actually very simple what we are trying to achieve and how to grow business with Digital Marketing. Cheers!