In recent years, marketing on Instagram has become a real force in the social media world. With over 500 million monthly active users, Instagram has become a favorite social media channel for many brands.
These brands are now spending a substantial amount of their social media budget for gaining more customers and leads from Instagram.
Marketing on Instagram offers social media enthusiasts the opportunity to land a side job where they get paid to post pretty pictures and acquire free stuff.So, this is the best time to cash in on the growing popularity of Instagram.
If you are ready to put in the time and efforts, you can definitely grow your Instagram account to a level which can fetch you serious money online.
Marketing on Instagram is Suitable For –
People who love to use Instagram and take photos.
What are the Marketing Skills Required to market on Instagram?
1. Ability to take good quality photographs.
2. Ability to edit photos professionally.
3. Ability to edit high quality photos or wallpapers using tools such Canva, Befunky, etc.
4. Creativity and imagination.
How To Start marketing on Instagram?
To market on Instagram all you need is an Instagram account, a nice username, attractive profile picture and impressive bio.
If you are ready with these things, then you are ready to post and begin your marketing campaign.
1. Actively reach out to brands you like and want to work with:
Before you can start marketing on Instagram, you need to pick a niche in which you’re going to operate.
The best way to find a suitable niche for yourselves is to look at the things which interest you the most or the things in which you are good at.
For example, if you are a fashionista and love to stay updated with the latest fashion trends then you can start an Instagram account on which you can regularly share fashion trends, styles, tips and tricks with your audience.
2. Fill out your bio correctly:
Your bio is the first place where your potential followers get the information about you. So you need to make sure it is creating the perfect first impression on them.
You can add one or two liner description, a link to your website, and emoticons for catching attention.
You can also add in few keywords and a couple of hashtags to ensure that you’re easily searchable by the right kind of followers.
3. Post consistently and stylishly on Instagram.:
Before you can start posting images on your account do some research and find out what people like the most in your niche?
Which images are going to appeal them? Which taglines will make the best impact on them? And so on.
Finding answers to questions mentioned above will help you to create targeted posts which will fetch in lots of true followers to your account.
4. Maintain a strong presence on other social media sites:
To grow your followers at a faster rate, you must post several images per day.But make sure you don’t post all of them at once, post them at a different time in a day.
Sometimes if you are too busy to post several images then try to post at least one picture every day.
5. Use only high-quality images:
Your Instagram account should be a brand. So make sure you are posting only high-quality images with best effects. There’s no point is posting low-quality images as they all decrease your account’s value.
High-quality images build a long lasting visual impression into the minds of your followers, they also help to catch the eyes of the many casual browsers who will just discover you only because your high-quality image grabbed their attention, eventually increasing your followers.
6. Use relevant hashtags:
Hashtags is the most dominant feature of Instagram, if used cleverly they’ll help your posts to reach millions of people who might be interested in your profile.
Do some research and find the best hashtags within your niche and make sure you are including them in every single post.
Visit the website Tagsforlikes.com for discovering most popular tags within your niche. Also keep the hashtags relevant, and don’t try to fit in too many. Instagram allows you to post 30 hashtags per post.
7. Engage with your followers:
You need to interact with your followers to build trust, get an insight into their problems, needs, and expectations so that you can use this data to bring in more relevant content for them.
A simple way to engage with your current followers or potential followers within your niche is by liking their images, providing valuable comments or even following them back.You can even run daily contests which might seem relevant to your followers.
For example, a reputed watch brand runs a “Pic of the day” of the day contest in which they ask their customers to post images wearing the brand’s watch.
They then select the best image out of submitted ones and post it on their Instagram profile. Followers like such contests because if selected they get the chance to become popular among the brand’s other followers.
Does Instagram Pay You For Followers?
The number of followers that brands require their influencers to have depends on the company, campaign and project, but most brands generally require that their influencers have at least 5,000 followers. Following are the best ways to make money on Instagram:
1. Affiliate Marketing
This is a good way to start making money especially when your Instagram account has gathered few thousand followers and is growing fast.
Affiliate marketing on Instagram is quite different than other traditional channels such as blogging and video marketing.
Here you’ll need to post beautiful images of the products you want to promote and drive sales by placing your affiliate URL into your bio or caption.
Following are the URLs of the few reputed companies where you can sign up as an affiliate and get started:
2. Create Sponsored Posts
If you have a high engagement with your followers, you can earn some handsome money by creating sponsored posts for brands.
A sponsored post is nothing but a regular post which contains a high-quality image or a video that highlights a product or a brand.You get paid for every sponsored post.
Payment varies based on your popularity, influence, engagement, follower demographics and so on. The aim of any sponsored post is to create awareness about a product or a brand within your followers.
But while doing so make sure that you choose only a product or a brand that is relevant to your audience and is a good fit for your own personal image on Instagram.
Following are the names and URLs of companies where you can visit and register yourself as an influencer:
3. Sell your photos
If you are taking high-quality photographs and professionally editing for your Instagram posts then why not sell them to make some extra cash?
There are many individuals, bloggers, and businesses who are always looking for new and creative photographs.
Instagram can help you to find them and sell your snaps.
There’s a very simple way of doing this. Add a watermark to your images and list all the selling and contact details precisely within the caption.
People who are interested in purchasing them will contact, and you can sell your shots to them. Following are the names of some trusted sites where you can put your Instagram photos for sale.
4. Sell your own products
If you personally create any product or you are a retailer, you need to leverage the power of Instagram for getting more sales.
Product promotion works great on Instagram because you can post personalized photos of your products which cannot be found anywhere else.
You can use many promotional tactics such as creating beautiful infographics, asking existing customers to post the pictures of them using your product or even post pictures of the raw materials and actual product creation process.
5. Sell your Instagram account
If you already made it big on Instagram by gathering millions of followers. You’ve achieved all your goals or just you need to move on from Instagram to doing something else.
If you want to go away from Instagram, you’ll be happy to know that you can sell you Instagram account and earn some hefty amount of money.
The price of your Instagram account will depend on the niche, number of followers, engagement and so on.
Here’s the list of few legitimate websites where you can sell your Instagram account:
More Tip on Earning-
Above mentioned are the best ways to monetize your Instagram account once you get few thousand followers, but I’ll suggest you not to start any promotions until you get 10 thousand followers.
Some of you might think waiting to start making any money until account gets 10 thousand followers is really insane.But believe me, it’s the right way.
You need to first build trust and confidence about you into the minds of your followers and you can only do that by providing consistent value to them over a period of time.